With a combined following of over 2.8 million on Instagram (Mochakk: 1.4M; Indira Paganotto: 1.4M) and 1.3 million on Tik Tok (Mochakk: 1.2M; Indira Paganotto: 96.8K), both artists know how to harness the power of social media to connect with and grow their audiences. Learn how to optimize social media to expand your platform, build your brand, and obtain real insights about how social media plays an integral role in the day-to-day life of some of the world’s most followed DJs.
A discussion moderated by Frank McWeeny.


ABOUT MOCHAKK
Rising up out of Brazil’s hotbed of formidable talent, Mochakk (AKA Pedro Maia) embodies a level of passion and drive that has placed him in a league of his own. His insatiable hunger for knowledge means he has a broad palette to draw from, channeling his deep well of influences into his vibrant creative output. As anyone who has witnessed him in action will attest, Pedro wears his heart on his sleeve, often expressing his honest love for music in an endearingly physical manner. His skills as a selector have led to bookings at globally renowned clubs, like DC-10, while his productions encapsulate his diverse sonic identity. 
Mochakk spent his formative years in Sorocaba, an hour and a half outside Sao Paulo.
Originally, Mochakk went to college to follow his mother’s footsteps into fashion, while music was kept aside as a hobby. But music began to take over, and he decided to leave fashion college to focus on gigs full-time. 
A trait that comes from his passion for music and a background in breakdance, too - where dancers interpret music in a very physical way. For Mochakk, this is all about respecting music and bringing people’s attention to specific parts, with him simply the vehicle for it. This authentic response is deeply rooted, instinctive, and vulnerable and only present in a small percentage of the time he is DJing. 
With abundant knowledge behind him, and still, only in his early twenties, Mochakk has quickly established himself as a potent force from Brazil. With millions of fans worldwide, his vision is to use his growing platform to highlight other artists from his home nation alongside the seemingly endless list of things he loves. He wants to share his expansive world with his vast fanbase, hoping that introducing them to the music, art, and artists he loves will spark a movement. “If it's only me on top and nothing else is happening, it's not “the top” for me,” he says. “I'm more about seeing a whole movement going on.” This humble, community-focused outlook lies at the heart of what will be Mochakk’s legacy. “If somebody's got a cool brand based on something that matters, I want to see that grow. I want to help with that,” he adds. 


ABOUT INDIRA PAGANOTTO
Indira Paganotto has had the most eclectic musical upbringing. Her father, a DJ in the '80s, was her educator and his collection of disco, jazz, acid house, and goa music was the perfect library for the girl from Madrid. Her sets are full of elegance and effusive danceability, with a quality selection that brings us from '90s disco to the most current underground techno music. Wherever or whenever, her style is energetic, regardless of whether it is hard or soft. This energetic eclecticism and a constant smile have become her signature trait!
In the last 12 months, Indira’s rise has been unstoppable: from headlining all major clubs and events (such as Awakenings, Tomorrowland, Circoloco, Amnesia Ibiza, and EXIT festival, among others). Indira has become a well-known name across the globe. 
Often combining very diverse sounds, Indira impeccably manages to capture the audience’s attention. Psytrance mixed with techno, has nowadays become her trademark sound.
Indira’s future is as bright as her smile: with her energy, her dedication to work, and her flawless skills, she will never let the audience leave feeling indifferent - she is there to make a statement. Whether it’s a 15,000-capacity mega-venue, an open-air festival, or a dusty underground club, rest assured: she’ll conquer it.


ABOUT FRANK MCWEENY
This event will be hosted by Franck McWeeny, a broadcaster digging beyond the crates, joining the dots behind the dots, and navigating music’s rich narrative. For Frank McWeeny being a broadcaster and DJ is much more than just playing records. It’s about telling the tales around the sounds, celebrating real scenes, cultures, and movements...and sharing his findings with us.


ABOUT SARAH STORY
Sarah Story has always had her eye on the prize. This plucky young broadcaster, DJ, and singer-songwriter has always known who she is and precisely where she’s wanted to be. Her Friday night spot on Radio 1 has given her the platform to be able to support artists old and new and champion more female artists and non-binary people, something that’s extremely important to her. With the ever-evolving music scene and a constant new stream of artists, Sarah feels honored to be at the forefront of that as a new voice on Radio 1, that gets to champion them on national radio every Friday night.